Luxe Provence
Fashion & Lifestyle Brand
Aix-en-Provence, France
An evocative founder feature for Luxe Provence, a French luxury slow fashion and lifestyle brand whose collections have earned recognition from Vogue, Marie Claire, Veranda, and InStyle. Made in France selon les règles de l’art, each piece is a quiet homage to slow living, artisanal linen craftsmanship, and the grandeur of a Provençal summer.
Set against the backdrop of limestone bastides and sunlit gardens, this in-depth feature paints an intimate portrait of Luxe Provence's founder, Tarik Koivisto. The article unveils both an art and a lifestyle devoted to intentional design, heritage materials, and the enduring appeal of a region steeped in history and country elegance.
Craft notes
Tone: Romantic, atmospheric, evocative
Focus: Founder identity, craftsmanship, cultural setting
Language: Sensorial, balanced lyricism with clarity to mirror the brand’s visual style
Photography: Tarik Koivisto | Model: Louise Pascal
A selection of interview-based editorial features (en anglais)
Planted
Botanical Candle & Skincare Brand
Toronto, Canada
Devoted to scent and sustainability, Planted creates botanical skincare and hand-poured candles whose evocative compositions transform thoughtful care into a ritual of quiet indulgence. Born from founder Jennifer Minchau Williamson's search for healthier, cleaner candles, the brand is guided by a dedication to transparency, artisanal craft, and environmental stewardship.
This interview feature carries a soothing tone that reflects the founder's understated approach to conscious beauty, the calming rituals her products invite, and the restorative qualities of botanical ingredients.
Craft notes
Tone: Contemporary, serene, naturally elegant
Focus: Botanical ingredients, founder ethos, sustainability
Language: Airy, calming, gently evocative
Photography: Kate Cockbain
Sharon Goodenough
Fine Artist
Ascot, England
In Sharon Goodenough’s seascapes, light acts as a quiet force, evoking a dialogue between nature and the viewer’s inner world. Rich in texture and suffused with luminous hues, her paintings reveal both the fragility and strength within life’s shifting tides.
A return to childhood play in the introduction grounds the narrative, setting the scene for a poetic and sensitive portrayal of a soulful artist. The language mirrors the tranquil beauty of Sharon’s work, with a fresh tone that echoes her belief that self-love is essential to creative expression.
Craft notes
Tone: Fresh, mature, invigorating
Focus: Emotional resonance, creative process, personal growth, art/life interplay
Language: Gentle and poetic, with enough clarity to ground the reader emotionally
Image courtesy of Sharon Goodenough
Hafsa & Co.
Floral Designer
Nantucket, USA
Hafsa Lewis’s journey from childhood English gardens and Maine flower farms to the windswept shores of Nantucket, where she founded Hafsa & Co., a floral studio renowned for designing large‑scale silk installations.
Framed by Nantucket's coastal beauty, this feature traces Hafsa's creative evolution, from navigating the island's harsh winters and boat-dependent supply chains to collaborating with Gray Malin and creating the historic wreath for Brant Point Lighthouse. It is ultimately a portrait of a founder who transformed grief into beauty and island challenges into her signature work.
Craft notes
Tone: Uplifting, calm, optimistic
Focus: Founder sensibility, sense of place, emotional resilience, creative evolution
Language: Gentle and emotional
Photography: Hafsa Lewis
Carrie Pittman
Abstract Artist
Birmingham, USA
Carrie Pittman, known for her ethereal abstracts featured in Architectural Digest and House & Garden, views art as a beautiful, transformative force that stirs us from within. Her paintings radiate optimism through bright washes of color, embodying her vision of art as a haven from the everyday.
Inspired by the graceful rhythm of Carrie’s work, this feature captures the emotional lightness of her paintings and mirrors her spacious, luminous aesthetic.
Craft notes
Tone: Reflective, spacious, purposeful
Focus: Growth, serenity, personal narrative
Language: Airy, lyrical, grounded in emotion and optimism
Photography: Mary Margaret Smith
