Luxe Provence
Fashion & Lifestyle Brand
Aix-en-Provence, France
An evocative founder feature for Luxe Provence, a French luxury slow fashion and lifestyle brand whose collections have earned recognition from Vogue, Marie Claire, Veranda, and InStyle. Made in France selon les règles de l’art, each piece is a quiet homage to slow living, artisanal linen craftsmanship, and the grandeur of a Provençal summer.
Set against the backdrop of limestone bastides and sunlit gardens, this in-depth feature paints an intimate portrait of Luxe Provence's founder, Tarik Koivisto. The article unveils both an art and a lifestyle devoted to intentional design, heritage materials, and the enduring appeal of a region steeped in history and country elegance.
Craft notes
Tone: Romantic, atmospheric, evocative
Focus: Founder identity, craftsmanship, cultural setting
Language: Sensorial, balanced lyricism with clarity to mirror the brand’s visual style
Photography: Tarik Koivisto | Model: Louise Pascal
Une sélection de portraits et D'éditoriaux (en anglais)
Textes intégraux des articles disponible sur demande.
Planted
Botanical Candle & Skincare Brand
Toronto, Canada
Devoted to scent and sustainability, Planted creates botanical skincare and hand-poured candles whose evocative compositions transform moments of gentle indulgence into true acts of self-care. Born from founder Jennifer Minchau Williamson's search for healthier, cleaner candles, the brand is guided by a dedication to transparency, artisanal craft, and environmental stewardship.
This interview feature carries a soothing tone that reflects the founder's understated approach to conscious beauty, the calming rituals her products invite, and the restorative qualities of botanical ingredients.
Craft notes
Tone: Contemporary, serene, naturally elegant
Focus: Botanical ingredients, founder ethos, sustainability
Language: Airy, calming, gently evocative
Photography: Kate Cockbain
Sharon Goodenough
Fine Artist
Ascot, England
In Sharon Goodenough’s seascapes, light acts as a quiet force, evoking a dialogue between nature and the viewer’s inner world. Rich in texture and suffused with luminous hues, her paintings reveal both the fragility and strength within life’s shifting tides.
A return to childhood play in the introduction grounds the narrative, setting the scene for a poetic and sensitive portrayal of a soulful artist. The language mirrors the tranquil beauty of Sharon’s work, with a fresh tone that echoes her belief that self-love is essential to creative expression.
Craft notes
Tone: Fresh, mature, invigorating
Focus: Emotional resonance, creative process, personal growth, art/life interplay
Language: Gentle and poetic, with enough clarity to ground the reader emotionally
Image courtesy of Sharon Goodenough
Hafsa & Co.
Floral Designer
Nantucket, USA
Hafsa Lewis’s journey from childhood English gardens and Maine flower farms to the windswept shores of Nantucket, where she founded Hafsa & Co., a floral studio renowned for designing large‑scale silk installations.
Framed by Nantucket's coastal beauty, this feature traces Hafsa's creative evolution, from navigating the island's harsh winters and boat-dependent supply chains to collaborating with Gray Malin and creating the historic wreath for Brant Point Lighthouse. It is ultimately a portrait of a founder who transformed grief into beauty and island challenges into her signature work.
Craft notes
Tone: Uplifting, calm, optimistic
Focus: Founder sensibility, sense of place, emotional resilience, creative evolution
Language: Gentle and emotional
Photography: Hafsa Lewis
Carrie Pittman
Abstract Artist
Birmingham, USA
Carrie Pittman, known for her ethereal abstracts featured in Architectural Digest and House & Garden, views art as a beautiful, transformative force that stirs us from within. Her paintings radiate optimism through bright washes of color, embodying her vision of art as a haven from the everyday.
Inspired by the graceful rhythm of Carrie’s work, this feature captures the emotional lightness of her paintings and mirrors her spacious, luminous aesthetic.
Craft notes
Tone: Reflective, spacious, purposeful
Focus: Growth, serenity, personal narrative
Language: Airy, lyrical, grounded in emotion and optimism
Photography: Mary Margaret Smith
Malvados
Beach Footwear & Accessories Brand
vancouver, canada
Named for the Spanish word for wicked, MALVADOS creates elevated beach sandals and accessories for women who own their independence. Founded by former windsurfing champion Jen Rainnie, the brand brings the freedom of the shoreline to everyday style, with classic silhouettes built for an adventurous life.
From van life in her teens to wave sailing off the coast of Hawaii, the ocean has been Jen's constant companion. Written to capture both her free spirit and her eye for design, the article follows her path from champion athlete to Quiksilver insider to founder, as a deep respect for the sea becomes the foundation of a brand made for sun-drenched days, spontaneous escapes, and a life lived without limits.
Craft notes
Tone: Spirited, sun-warmed, free
Focus: Adventure, ocean connection, independence, brand evolution
Language: Buoyant and vivid, carried by a sense of open horizons
Photography by MALVADOS.
